Historic magazine advertisement for Floradix

90 years of Floradix

A success story of nature, science and trust – since 1935
Floradix has been helping people maintain healthy iron levels for 90 years. It is much more than just an iron tonic – it represents the unique combination of decades of scientific research and the natural power of plants.

The Story of Floradix
90 years of Floradix – a true success story that began in 1935 and has continued to evolve ever since.

At the end of 1962, Otto Greither acquired the Floradix pharmaceutical factory in Wiesbaden from the company Wilhelm Blumenthal. At the time, no one could have foreseen that Floradix would one day become Salus’ best-selling product.

“One hundred millilitres of the tonic contained only two to three milligrams of ferrous iron,” recalled Professor Dr. Heinz Schilcher, who joined Salus in 1962 from Ludwig Maximilian University in Munich to head the scientific department. Over the decades, the formula has been continuously refined. Today, Floradix contains a significantly higher amount of iron to optimally support daily nutritional needs.

Floradix has also set new standards in manufacturing technology. The introduction of short-time high-temperature processing, a technique also used in milk preservation, marked a turning point in Salus’ production methods.

Floradix has been a leading product for iron self-supplementation for many years. In 2025, we’ll be celebrating 90 years of Floradix – a milestone we’re proud to mark!

 

Floradix Around the World
Floradix has long been a trusted name worldwide. In over 60 countries – from Europe and the Americas to Asia – people rely on this iron-rich tonic, which has become a staple in the everyday lives of many families. More than 50% of Salus’ total liquid production capacity is dedicated to Floradix.

Voices from Our Subsidiaries


“Floradix is the preferred choice of expectant mothers in Switzerland.”
– Konrad Jäger, Salus Schweiz AG

“In Spain, Floradix has always been seen as a premium product – a trusted brand appreciated across generations.”
– Isabel Blanco, SALUS Floradix España, S.L.

“Floradix is one of the best-selling liquid iron supplements in the UK. Customers appreciate its pleasant taste, gentle formulation, and high-quality ingredients. It’s a brand they trust.”
– Harry Littlewood, Salus UK Ltd

“Floradix is one of the top iron-containing food supplements sold in pharmacies in Italy.”
– Stefano Davini, EUROSALUS ITALIA Srl